My fellow creatives, it’s time to hit the eject button if you haven’t already and escape from the limiting reality. What’s the point of living as mere spectators rather than building up your own wildest imagination in a separate universe? Let the world call you lost, foolish, or mad, and consider it a badge of honour—own it. Because if you’re not being called one, then you’re just one of them.

Being labeled as "mad" might not be everyone's cup of tea, but in the world of advertising, it used to be a badge of honor. A realm filled with misfits, eccentric minds, and a blend of both the mad and the sane. It's a peculiar space that has evolved over the years, leaving me reminiscing about the days when Don Draper's charisma on screen sparked a flame within me

It might be too late to join the ongoing debate about whether AI will surpass human thinking power and creative processes, particularly in crafting marketing campaigns. Nevertheless, I have spent considerable time contemplating and feeling overwhelmed by the multitude of AI tools available.