Adoerz Branding and Launch Video
For Adoerz, an innovative marketing agency with a focus on AI solutions, I took the helm in crafting a compelling brand identity and an engaging launch video.
The name “Adoerz” was meticulously created by blending "Ad" and "doerz," encapsulating the agency's proactive, witty, and insightful nature. I envisioned the brand as an owl—symbolizing wisdom, creativity, and strategic thinking. This character was seamlessly integrated into the logo, distinguishing Adoerz with its unique and memorable visual identity.
For the launch video, I harnessed advanced AI tools to produce a dynamic introduction that embodies Adoerz's sharp and innovative spirit. The video features a witty and edgy original song, with lyrics that highlight Adoerz's expertise and playful approach. Using Midjourney, Runway, and LumaLabs, I crafted vibrant visuals, including an owl in various scenarios—from a sunlounger on a cloud to a spaceship—bringing the brand's persona to life.
