Procter & Gamble - Always TVC

A poignant television commercial features a young girl with big aspirations and an unmatched passion for learning. Despite her enthusiasm, periods present a major obstacle for girls like her. Due to a lack of awareness about sanitary pads, many girls are forced to stay at home. The commercial delivers a powerful punch with its local Urdu language closing line: "How can I move forward if I keep looking back?" leaving a lasting impact on the audience.

CHANNELS: TV, YouTube, Facebook, and Instagram.