HBLPSL - Where there are Fans, There is a Stadium!
Amid the pandemic, the Pakistan Super League, one of the country's biggest cricket leagues, launched a compelling TV commercial. The idea was rooted in the deep emotions of passionate Pakistani fans who could not attend matches in person due to restrictions. The communication aimed to showcase the unwavering spirit of cricket fans, demonstrating that no matter where they are, their presence at home, on the streets or the roads, brings the stadium to life.
CHANNELS: TV, YouTube, and Facebook.
We elevated the campaign by producing a digital show on the PSL featuring renowned Pakistani cricketers. Hosted by the iconic Ramiz Raja, ex-captain of the Pakistan Cricket Team, the show quickly gained popularity, amassing over 10 million views from an enthusiastic audience.
