Olper’s Milk Campaign
Every household requires a staple product in the morning. The #HappyMornings campaign was instrumental in propelling the brand to the top spot as Pakistan's leading milk brand with record sales. The concept behind the campaign was based on the notion that happy cows produce the highest quality milk, leading to happier mornings for consumers.
CHANNELS: TV, YouTube, and Facebook.
The two HappySubha campaigns allowed us to own the primary consumption occasion and relevant category drivers of Nutrition and Purity. Happy-Subha has overcome conversion barriers, converting consumers to Olper’s and delivering outstanding equity & penetration performance and high double-digit growth.